Dear Tea lovers,
Have you ever wondered, why does the name of your favorite tea have the numeric 9 in it ??? It could be any other number, right ? Well, i am going to reveal this secret now. All excited huh…
Jivraj Tea was originally set up by Mr. Sureshchandra Jivraj Shah. The original office, which is today’s registered office, located in the heart of the city was where the fresh tea was packed and sold like hot cakes. Originally, the different blends made by Jivraj Tea Ltd. were recognized by the numbers assigned to them. Among all the blends, the blend that sold the most was…yes you guessed it right 🙂 It was Number 9. The blend number 9 was strongly associated with the freshness, aroma and quality product from the house of Jivraj Tea. Thus, over a period of time, a product for the masses emerged, which was called as Jivraj 9 Tea.
Even today, there are customers who would call our tea as No. 9 tea rather than Jivraj 9 Tea. Number 9 has become a strong recognition for Jivraj and we are living up to our fundamentals of serving the best quality tea even today. The basis on which i can say that is, my encounter with a customer of Jivraj 9 Tea. She was introducing our Tea, to a friend of her saying that Jivraj 9 Tea means our No. 9 tea and she has been having that for years now.